AÏTA MON AMOUR

Aïta is a Moroccan music genre from the countryside, it is a rural expression of the feminine voice, the musicians being male. Though popular, it had a low status, as the women were travelling with men, and they smoked and drank too. Nowadays it’s considered more respectful and important.

The project around the art of Aïta was born out of a fascination that singer Widad Mjama had for the Chikhates, these strong and powerful women ‘rebel’ singers and curators of a tradition dating from the 12th century, long before she was able to understand the essence of the words and their poetry.
Aïta has a huge social role. For women it’s an expression of freedom, and the young generations are inspired by it, like singer Widad Mjama.

Aïta Mon Amour is the name of her new creation. In collaboration with Khalil Epi, it wishes to snatch this poetry from oblivion and make this typically Moroccan art resonate in a contemporary and electronic manner.
Like the passing of the torch between two generations, Widad creates a musical narrative using Aïta poems and songs that are linked to tradition as well as to modernity, using guitar, lute and electronics.

Faithful to the spirit and the strength of the origins, Aïta Mon Amour is a really powerful journey, bringing the strong ‘rebel’ women voices back into the 21st century. Aïta Mon Amour is the authentic feminist voice of the next generation.

The debut album will be released on 20 January 2025.

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